DFS is the leading retailer of sofas in the UK with a 50-year heritage. They operate showrooms in the UK, Ireland, Spain, and the Netherlands. DFS is the most commonly searched term online in the sector, ahead of even “sofa.”
Leveraging ViSenze Smart Recommendations, DFS increased its online conversion rates and reduced the bounce rate for its website.
Optimize Shopper Experience with Product Recommendation
DFS recognized that customers were mixing furniture styles instead of buying from a single collection. The product suggestions were limited, and some customers would leave the website without purchasing.
Even when customers stayed; they had to navigate back to the product list or search results after viewing an item and browse through the extensive catalog
The company had to rethink its product recommendations and discovery journey to seize this opportunity.
Intuitive Customer Journey with Increased Conversions
ViSenze recommendation engine on the DFS website is now dynamic and relevant to the current item based on its price, color, and other characteristics. It can also present suggestions based on specific price thresholds and prevent repeating recommendations.
Through AI-powered smart product recommendations, DFS improved conversion rates, increased revenue, and reduced bounced rates on their website.
By putting images at the heart of the customer experience, we’re greatly improving the customer journey and we achieve these smart visual recommendations with ViSenze. The fantastic working relationship with the team also helped us develop ideas and iterate quickly
DFS has seen an 8% higher AOV and 10% Increase in Conversions after implementing the ViSenze Discovery Suite.